News Release

JMBEC and ALEPS signed Memorandum of Understanding (MOU) on strategic partnership and establish Malaysia Business Ethics Book Production Committee

JM Business Ethics Consultancy Sdn. Bhd. (hereinafter referred to as “JMBEC”), a company under eeevo group, is collaborating with Alumni Look East Policy Society (hereinafter referred to as “ALEPS”) to establish a strategic partnership in October 2023. We have signed a Memorandum of Understanding (MOU) regarding partnership and as our first joint project, we are pleased to announce that we will launch the Malaysian Business Ethics Book Production Committee (hereinafter referred to as the “Ethics Book Production Committee”) in November 2023, and publish the Malaysia Business Ethics Book (hereinafter referred to as the “Ethics Book”).


JMBEC Board member ALVIN NG CHEE HOCK(Left)、ALEPS Representative ISRAMI BIN ISMAIL(Right)


ALEPS is a society comprises former graduates of Japanese universities and technical colleges who were direct beneficiaries under the 1982 Look East Policy program, which the Malaysian government aimed at developing Malaysia’s social and economic development by learning from Japan. It was established in 1988 after the return of the first batch of graduates from Japan. Today, ALEPS has more than 12,000 members and works as a “KAKEHASHI”, a bridge to promote bilateral relations between Malaysia and Japan.


The Ethics Book Production Committee collaborates with the Japan Business Ability Certification Association (hereinafter referred to as “JBAA”) and utilizes the content of the Japanese Business Ability Test developed by JBAA to promote Japanese values and business manners. We will create a business ethics book that incorporates business culture for Malaysians.


The eeevo group has been collaborating with JBAA since 2018. Initially, we provided a textbook that mainly focused on Japanese business etiquette, but since there are some business etiquettes unique to Japan, where the information was handled might not fit with the business culture in Malaysia. Therefore, This time, we will create a new business etiquette book that carefully selects Japanese business etiquette information that can be used in Malaysia, and also incorporates Malaysia’s unique business culture.


The Ethic Book Production Committee is made up of the following members.


<Members List>
-Isrami Bin Ismail (President, Alumni Look East Policy Society (ALEPS))
-Prof Dr Ali Selamat (Dean, Malaysia Japan International Institute of Technology (MJIIT))
-Datuk Zulkifli Malek (Founder, Katana Cricle)
-Associate Professor Dr Zoraida Mustafa(President, Malaysia Japanese Language Instructors Society (MAJLIS))
-Suzool Hilmi Suradi (Deputy President, ALEPS)
-Akiko Nishio (Lecturer, AtoZ Language Centre Sdn Bhd)
-Noritaka Araki(Director, eeevo malaysia Sdn Bhd)
-Ng Chee Hock (Director, JM Business Ethics Consultancy Sdn Bhd)
-Lee Swee Chee (General Manager, eeevo malaysia Sdn Bhd)


The Business Etiquette Book is scheduled to be published in early 2024.


After the Business Etiquette Book is published, we plan to use it at educational institutions such as universities in Malaysia, such as UTHM, with which we recently announced a partnership, and to provide training and other services to Malaysian companies.


This collaboration marks the beginning of a strategic partnership focused on sustainable cooperation. JMBEC and ALEPS will contribute to building the foundation for sustainable cooperation between Malaysia and Japan.



JM Business Ethics Consultancy Sdn. Bhd.  / +60 (3) 2775 2467  Contact person:Araki (Mr), KeiKei (Ms)