News Release

Announcement of Industry-Academia Collaboration between JMBEC and UTHM

JM Business Ethics Consultancy Sdn. Bhd. (hereinafter referred to as “JMBEC”), a group company under eeevo, has concluded an LOI (Letter of Intent: Basic Agreement) with Universiti Tun Hussein Onn Malaysia (hereinafter referred to as “UTHM”) on 21st November 2023. Through this agreement, JMBEC will enter into an active partnership with UTHM and will implement programs for mutual benefit through industry-academia collaboration.

UTHM Dean of Language Centre  Assoc. Prof. Dr.AZMI BIN ABDUL LATIFF (left), JMBEC’s Director Mr. ISRAMI BIN ISMAIL(right)


UTHM is a public university located in Batu Pahat, Johor, Malaysia. UTHM was formerly known as Pusat Latihan Staf Politeknik (PLSP), which was established on September 16, 1993. The core business of PLSP then was to train polytechnic academic staff to become knowledgeable and skillful in various engineering fields. The training institute was jointly administered by Universiti Teknologi Malaysia and the Ministry of Education Malaysia. On April 12, 1996, PLSP was upgraded to Institut Teknologi Tun Hussein Onn (ITTHO). This promotion was acknowledgement of the institution’s excellence in producing human resources for technical education.  On September 27, 2000, it was renamed as Kolej Universiti Teknologi Tun Hussein Onn (KUiTTHO) to recognize its contribution in the development of science and technology as well as its role in helping the nation to achieve its aspirations. It was then officially renamed to Universiti Tun Hussein Onn Malaysia (UTHM) on March 2, 2007.


JMBEC and UTHM will take an active partnership and implement programs for mutual benefit through industry-academia collaboration. This includes joint training of staff and researchers, exchange of expertise, and other areas of cooperation that are mutually agreed upon by both parties.


Assoc. Prof. Dr.AZMI BIN ABDUL LATIFF of UTHM said, “Learning about the culture of different communities is a means to increase intercultural understanding and competency, as lack of intercultural competence can lead to many problems. This is a very good experience for students to understand intercultural competence before entering the workplace. Japanese culture has many unique aspects that students may lack an understanding of. Today, we sign this LOI in order to build a good partnership with JMBEC, that could achieve much from this partnership, which will benefit both parties.”

At the same time, Mr. ISRAMI BIN ISMAIL, JMBEC’s Director said, “Japan is well known for the good manners of Japanese society. Therefore, through this agreement between JMBEC and UTHM, we hope to disseminate Japanese business etiquette, which has been made into a syllabus, to introduce to Malaysian university students.In addition, there are many Japanese companies around UTHM, so we will use UTHM as a base to spread business etiquette to Japanese company employees. ”


This collaboration marks the beginning of a strategic partnership focused on sustainable cooperation. JMBEC and UTHM will contribute to building a foundation for sustainable cooperation that will also benefit the broader academic community.



JM Business Ethics Consultancy Sdn. Bhd.  / +60 (3) 2775 2467  Contact person:Mr.Araki、Ms.KeiKei

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